About the work

Empower Global Tech AI Pvt. Ltd. is the engine behind LeadingIndia.ai, one of India's largest AI skilling initiatives for educational institutions, trusted by 1.03M+ students and 1.1K+ academic institutions. We are relaunching LeadingIndia.ai with a sharper focus, a new membership programme, and bigger ambitions. We need a digital marketing intern who can help us build a credible, professional, and consistent social presence from the ground up. This is not a routine posting-only internship. The selected intern will help shape how LeadingIndia.ai communicates with college principals, VCs, deans, HODs, faculty members, and institutional decision makers across India.

Responsibilities

1. Build and manage LinkedIn: Create and maintain the company page, content calendar, regular posts, comments, and engagement with relevant professional audiences.
2. Build and manage Instagram: Support reels, carousels, stories, highlights, and simple visual formats that explain our work clearly.
3. Create institution-focused content: Write posts and captions for college principals, VCs, deans, HODs, faculty, and academic decision makers.
4. Support relaunch campaigns: Assist with go-to-market communication for our new membership programme and upcoming initiatives.
5. Celebrate partnerships and social proof: Over time, help announce new institution partnerships, workshops, learner milestones, and community achievements.
6. Track performance: Share simple weekly updates on reach, engagement, follower growth, content performance, and leads generated.
7. Coordinate campaign execution: Help with basic campaign checklists, content approvals, posting schedules, and follow-ups so that marketing execution stays consistent.

Skills

Good written English Digital marketing and social media marketing basics LinkedIn content creation and audience engagement Instagram marketing basics: reels, carousels, stories, captions Creative writing and short-form copywriting Canva or similar visual-content creation tools Ability to track simple metrics and prepare weekly updates Comfort with remote work, deadlines, and ownership

Who can apply

1. LinkedIn-aware marketers: You should understand that LinkedIn is not just about posting, but about building credibility and a relevant professional audience.
2. Clear writers: You should be comfortable writing structured English for posts, captions, short copy, and simple campaign messages.
3. Visual content creators: You should be comfortable using Canva or similar tools. You do not need to be a professional designer.
4. Self-starters: You should be able to work independently, take ownership, and complete tasks without constant reminders.
5. Audience-sensitive thinkers: You should be able to create content for an academic and professional audience, not only student-facing social media content.

Other requirements

1. Experience managing a LinkedIn page, Instagram page, college club page, or personal/professional content page
2. Basic understanding of SEO, email marketing, Facebook / Meta marketing, or search engine marketing
3. Exposure to LinkedIn Ads or Meta Ads, even with small budgets
4. Interest in education, AI, skilling, startups, institutional partnerships, or B2B marketing
5. Portfolio links, sample posts, reels, carousels, campaigns, or social pages managed by the candidate

What You Will Learn

How to build a digital presence for an education and AI skilling brand from scratch How to create content for academic decision makers and professional audiences How LinkedIn, Instagram, email, SEO, and campaigns connect to institutional growth How to measure reach, engagement, content performance, and lead indicators How a new membership programme is launched and promoted in the education sector

Perks

Certification Letter of recommendation Flexible work hours

Number of openings

Multiple

Selection Process

1. Step 1: Resume and portfolio / sample work review
2. Step 2: Short practical task for shortlisted candidates
3. Step 3: Interview focused on content clarity, marketing understanding, ownership, and communication skills
4. Step 4: Final selection

About Company

LeadingIndia.AI is India's largest AI skilling initiative for educational institutions. After working with nearly 1,000 institutions and certifying over 1.3 lakh learners, and running 250+ workshops across the country. we are relaunching in an exciting new avatar with a sharper focus and bigger ambitions.